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Look to ‘ruburbs’ for business opportunity

Many people dream of living their lives in the country away from congested urban sprawls. With vastly improved digital connectivity and better commuting options, the aspiration to living the country life is becoming a reality for more of us.

Many people dream of living their lives in the country away from congested urban sprawls. With vastly improved digital connectivity and better commuting options, the aspiration to living the country life is becoming a reality for more of us.

Social observers have noted a recent trend called the ‘ruburbs’. It describes a location where suburbs are gradually spreading into more rural areas. And the people driving this trend and seeking to transform their lives are typically affluent, family-orientated professionals who are prepared to travel long distances to work in return for the better quality of life at home.

They have been segmented into two primary groups; the first aged between 36 and 55 enjoy a good standard of living and typically have children of primary school age. The second group is slightly older – aged between 45 and 65 – also with children who have left home. Both groups own comfortable, multi-bedroom country homes, are often self-employed, and consider long-term sustainability and environmental challenges to be an important issue for them and their children.
Their values and beliefs are also often reflected in the type of goods they look to consume.

In other words, the people now populating ‘ruburbs’ are a prime target market for the environmentally friendly, cost effective performance and installation flexibility benefits that can soon be satisfied by Vaillant’s market-leading flexoTHERM heat pump solution, which is set to launch to the domestic market in 2016.

Although the concept of renewable technologies such as heat pumps, are still being discovered the flexoTHERM with Vaillant newest innovation Green IQ technology, will be an exceptional addition to the range of renewable technology solutions on offer.

It will provide flexibility in terms of a choice of either an air, water or ground source collector as an alternative renewable heating source, while offering the performance capabilities that suit both new build or retrofit projects. Finally, flexoTHERM heat pumps will offer domestic users optimised energy consumption that can help them minimise their impact on the wider environment and reduce their ongoing costs for heating and hot water.

The growing numbers of people moving to the ‘ruburbs’ should be considered as a receptive audience for the sustainability and energy efficient messages on offer via heat pump technology.
Installers should start to investigate the potential business opportunities that lie untapped within the country’s burgeoning rural locations, and promote flexoTHERM heat pumps as a heating solution that can tick many boxes.

For more information on flexoTHERM heat pumps, visit www.vaillant.co.uk/installers/products/renewables/ground-source-heat-pumps

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